Particularly for manufacturing, engineering and construction clients, our web design process assimilates the culture, values, personality, expertise and other factors that differentiate your company.
In the creative / design process, we listen closely to the insights you and your team have developed over the years. Ultimately, part of our job is to see your company as a prospect would.
We want to understand what are they seeking? How much information do they want to take in on a first visit to your website? How do we create a perception of expertise and experience, as well as warmth and engagement? How do we write the content in a way that speaks directly and personally to them? How do we facilitate engagement?
Once these basic questions are addressed, we typically create three homepage designs using actual / stock photography, headlines and body copy for discussion. From there, we complete the homepage and secondary page layouts, along with a search engine plan that embraces both traditional Google and generative AI, such as ChatGPT.
Working within WordPress, we code from a non-templated, blank canvas.
Care is taken to develop strong page titles, meta descriptions and alt text for all photography and graphics. Each page of your website is custom programmed to display perfectly on laptops, tablets and smartphones.