Our work in video production for industrial companies in North Carolina, South Carolina and Georgia dates back to 2010.
We recognized the impact video would have for construction, manufacturing and engineering companies on social media platforms. As a result, we brought on a talented videographer as an employee, giving Shift the opportunity to merge our ideas about cost-effective production with his recommendations on achieving a compelling, aesthetically rich final product.
Since 2010, we’ve produced more than 800 videos … more than any marketing agency in Upstate South Carolina.
So, what makes Shift a good partner for your video program? It’s that sweet spot of aesthetic quality and budget. With every project, our goals are to:
- Create short, incisive videos … 60-second stories told by you and your team.
- Establish technical competence, balanced by a warm, inviting attitude.
- Make it affordable. For industrial companies that commit to a consistent video presence, the cost of production has to work within your budget.
The mechanics of a Shift video are simple.
We meet to discuss the project and specific communication objectives; we provide a short list of questions a few days before the shoot. We typically shoot the interview with a two-person team – interviewer (one of our writers) and videographer (who manages filming and audio capture). We get the necessary ambient b-roll. Then we edit into a rough cut for your review. Video length … typically 30 to 60 seconds.
Often, we’ll cut up a longer video into short, snappy teaser videos for LinkedIn that invite you to the website for deeper engagement.
Here’s the key: With Shift, you have a marketing team that knows you.
The interviewer (that’s me) comes to understand you, your people, your brand and culture; our videographer comes to knows your preferences. Together, we realize that the goal is a steady cadence of engaging video work. We keep the program on scope, on time and on budget.