For clients in commercial construction, manufacturing, engineering and related industrial segments that are exploring the possibilities of a deep relationship with our firm, we recommend executing a strategic marketing assessment of your business.
Why consider this?
The reality is that, as owners, CEOs and senior managers, we are sometimes too close to the hour-by-hour grind of business operations to see our companies as a customer or a prospect actually perceives us. We may also overlook the simple USPs that should be driving our sales conversations and marketing platforms.
So, if you believe an independent strategic marketing assessment is of value, we’ll outline a plan designed to provide an effective roadmap within your budget.
Often, this includes focused market research with past and present customers, as well as your management team. This is typically a series of phone / Zoom or in-person interviews we conduct to uncover critical impressions that stand out about your service / relationship. At the conclusion of these sessions, we furnish an overview report, along with transcribed insights, key findings and recommendations.
The important aspects of this are money and intentionality.
Because so much of today’s marketing communications is a steady stream of content on social channels, it makes sense to wrap our brains around The Big Idea that drives and distinguishes your business. At least 50% of all marketing content should relate back to this!
But we realize you don’t want to spend thousands to find out something you already know.
In that respect, we approach these projects as your marketing advisors who will be at your side for months / years to come, and not as a research firm whose approach is often inflexible and expensive.
We keep it real.